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CVB Roomers
July 2008

OF INTEREST TO OUR CLIENTS
The Brand-ness of Strangers (NY Times)
Subconscious Encounters: How Brand Exposure Affects Your Choices (Chicago Journals)

 

July 28, 2008 
Welcome to ROOMERS the Bloomington Convention & Visitors Bureau's official enews. ROOMERS is used to communicate with our hospitality community, industry partners and city officials.  Content includes general information, BCVB updates, industry trends and important calendar items you won't want to miss. We welcome any information, ideas and input you may have.

ROOMERS Headlines

BCVB News

Volunteers Still Needed for the Republican National Convention
The BCVB still needs volunteers for our hotel concierge desk in Bloomington during the Republican National Convention September 1-4, 2008.  If you are interested in staffing a hotel concierge desk, please contact Heather Proskey to sign up.

Rolling Out the Red Carpet for the Republican National Convention
RNC LogoBloomington will be filled with excited energy September 1-4 when delegations from across the country come to Minnesota for the Republican National Convention. The weeks leading up to the convention will be an ideal time to visit Bloomington, as we will have rolled out the red carpet for visitors. The city will undergo a transformation, with freshly planted shrubs and flowers with adorn walkway and streets surrounding the city and there will be a pronounced patriotic spirit at businesses. There will not be a better time to see the beauty of the city than during the month of August.

Bloomington Products on a National Political Stage
RNC GrearRNC RedBloomington, Minnesota's ownSt. CroixPromotions & Retail is the Official Master Vendor for the upcoming 2008 Republican National Convention!  St. Croix Promotions & Retail will sell the official and exclusive line of logo merchandise for both John McCain and the Republican National Convention during the event. The CivicFest Store will be the flagship retail location with 6,000 square feet in the heart of the exhibit. Merchandise sold will include: exclusive logo products, Minnesota themed merchandise, jewelry, gifts, toys, and souvenirs. The store will also feature a personalized button station for all the hot button designs so popular with convention delegates.  Other locations will include; Minneapolis-Saint Paul Airport, Xcel Center   (where the convention will be held), selected area hotels and seven Love From Minnesota locations throughout the metro area.  Click here for an advance peek of the official RNC merchandise www.rncgear.com

St. Croix Promotions & Retail has a long history of delivering high-quality custom branded apparel and merchandise for local, regional and national clients.  Call St. Croix Promotions & Retail today at 952-854-9202, or visit www.scpromo.com

FORE!
2008 GolfThe 4th Annual Bloomington Convention & Visitors Bureau Foundation Golf Tournament is in the books and thank you to everyone who golfed or sponsored a hole in the tournament.  Legends Golf Club was sold out with 144 total golfers and 21 sponsors.  Golfers received a 2009 PGA Golf Tournament polo shirt, sponsored by the BCVB and Bolin and munched on a buffet lunch before hitting the course, sponsored by A & M Group and Crowne Plaza Bloomington.  Beverage holes and carts were sponsored by Mall of America®, Sofitel, meetingpages.com and Kokomo's & Famous Dave's at Mall of America, refreshed golfers as they played through 18 holes in 90 plus degree temperatures.  A delicious meal was served to hungry golfers at the end of the tournament where prizes were awarded. BCVB Staff thank everyone who participated and hope that you had as much fun as we did.  We look forward to seeing you for the 5th Annual tournament in 2009!

Online Auction for BCVB Foundation a HUGE Success
Thank you to everyone who participated in the in the c-Market online auction.  Proceeds of this auction benefit the Bloomington CVB Foundation.  There were 79 registered users and 44 bidders.  Of the 59 items present to bid on, 80% of the items were sold to the highest bidder.  Don't miss out on the action next year, remember to check the Bloomington website for new and exciting auction items.

Experts Say...
According to AAA, 79% of Americans will travel this summer, but will stay closer to home or choose local amusement parks over a resort destination.  A vast majority of summer travelers will drive to their vacation destination, according to the U.S. Department of Energy.  Mall of America®, with more than 350 annual FREE events to guests, 520 stores, Nickelodeon Universe® and Underwater Adventures® Aquarium, is no better place to travel to this summer.
Iceland Air Update
Icelandair will temporarily be discontinuing their flights in to the MSP Humphrey Terminal from October 29, 2008 through April 30, 2009.  Icelandair will resume their flight schedule of a daily flight from Reykjavik, Iceland on May 1, 2008.  Icelandair primarily services travelers from the United Kingdom and the Nordic countries.
Re-Grand Opening of the Country Inn & Suites at Mall of America
Country Inn LogoAfter completing an $8 million renovation we would love you all to join us on August 19th 2008, 4pm - 6pm for our spectacular event. Come and meet our special guests from Underwater Adventures Aquarium and join in all the fun...Drinks and appetizers will be provided by TGI Fridays.  Please RSVP to Joan Lillie.



BCVB/Shop America Sales Mission in the UK
Julie Giorgio, Sales Manger at the BCVB, took an extremely successful sales mission trip to the UK to promote Mall of America and to encourage new international visitors to frequent our shopping area.  Top UK tour operators were briefed on the area and how to incorporate Shop America into their selling of tour packages.

BCVB Represented at the 2008 U.S. Women's Open
golfMatt Meunier, Sales Manager, hosted clients at the 2008 U.S. Women's Open at Interlachen Country Club in Edina.  Pictured with Matt and the silver trophy won by Inbee Park, the youngest participant to ever win the U.S. Women's Open, is Dave Preller from AAU Girls Basketball, Bill Larson from North Tartan Girls Basketball and Doug Langefels from Bloomington High School.

The Big TBig Ticket Card Front icketT Has Arrived!
The Bloomington Convention and Visitors Bureau is excited to announce the new "Z Card" format for The Big Ticket.. We are currently packaging The Big Ticket in this new and easy to use and more valuable "Z Card" folder and improved our online listing with new and added values to increase the value of the card to over $150.00.  The map and coupons make this marketing piece not only a good value but easy to carry and use at the top Twin Cities attractions. 

Upcoming Dates

Thursday, July 31, 2008         

BCVB Hotel Orientation

Sunday, September 21, 2008 

Bloomington Iron Girl Duathlon

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